Website Promotion And Search Engine Optimisation (SEO)
Single-Page Website Design
Single page websites are popular – due to their load speed and their simplicity. They display well on mobile devices.
As long as the Website covers a single topic, they will rank reasonably well. If the Website has many topics, relevancy will be diluted. A multi-page Website is then required and the sub-topics will rank better on their own pages.
The Single page website acts as an online brochure. It can include all of the information that prospective customers will need on the page – a brief sales copy, client testimonials and contact details. But not too much more!
Choose a one page design, if:
- Online marketing is not a priority
- You need a relatively simple solution
- There is little content
- There is no navigation
The limitations of the Single page
The single Title tag is the primary location for high-value keywords. The rest of the keywords that support the primary topic should be found in the content of the page. Usually the average web page can support up to 5 Keywords without spamming and still look natural.
As there is only one Meta Description and only one Title, they must be chosen well to describe the content of the Website, using relevant Keywords.
The single page websites can only contain basic information. The content there should be displayed so that the visitor can easily find any information required.
The pros and cons of the single-page website
Advantages of the single-page:
- Content is shown in a simple manner
- Scrolling is continuous from top to bottom
- The linear scrolling makes it well suited for mobiles
- No navigation buttons are needed
- There are no hyperlink distractions
- With a small page sizes and few images, load time is minimal
Disadvantages of the single-page:
The biggest danger is attempting to put too much into the page. With growth:
- The site will become less search engine optimised
- The content and images will be slower to load
- Relevancy will be diluted and rankings will suffer
- The Meta Description and the Title will be too generic
- The URL will not have rich internal anchor text links
- The number of Keywords that can be targeted is limited
- The site is not scalable – it soon becomes inefficient as more detail is added
- The visitor data is difficult to analyse
Once the page becomes drowned in detail, it is time to convert to a multi-page layout.
Designing a Site for Search Engine Rankings
SEO is an extremely important facet of online marketing. Your choice of design, whether Single-page or Multi-page, will affect the Search Engine's assessment of your site.
Multi-page websites will rank higher with the search engines, as they can use a variety of keywords, and each page can be optimised individually.
Single-page Websites are not SEO friendly. Search engines look for content, and there is little in a Single-page Website that can improve rankings. You will lose out to Websites that have more to offer.
Rather than focusing heavily on SEO, focus on providing your visitors with the most informative and relevant content in the most intuitive design.
Single page websites are good for new sites as a short term expedient. For the longer term, a multi-page website is called for.